Nitya Ganapathy’s Post

It was a pleasure and privilege speaking with Dr Nagendra Chowdhry at the TimesPro Leadership Levers Lecture Series last year! Since then, Nei Native has seen immense growth of not just new consumers and high repeat purchase with the addition of other handcrafted products / kitchen essentials to their carts but also in terms of strategic partnerships and collaborations. Arguably the finest, our A2 Bilona Ghee with the unparalleled nostalgia it evokes is our luxury flagship superfood. Sharing the link albeit many months late 🙂 A one hour discussion where we covered category creation, entrepreneurial pillars, innovation, differentiation, challenges and effective use of classical marketing as a core strategy in order to build Nei Native into a Traditional Superfoods D2C brand to reckon with.

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