Using a family farm in Palghar, Maharashtra, Nitya Ganapathy, through her venture, Nei Native, provides homemade ghee produced with the traditional method.
Nitya Ganapathy and her mother, 68-year-old Jayalakshmi Ganapathy decided to introduce India to ‘nei’, homemade ghee prepared using the traditional bilona method. Today, the Mumbai residents’ ghee brand, Nei Native has become an instant success with the duo earning ₹10 lakhs per month.
WiseViews Leadership Conversations – Webinar on “Entrepreneurial Potential in Traditional Indian Foods: The Case of Nei Native” by Ms. Nitya Ganapathy, Founder & CEO, NEI Native.
Often referred to as liquid gold, ghee has anti-inflammatory properties, aids in digestion, and proves to be a great immunity booster. With an intent to revive the old method of preparing ghee, Nitya Ganapathy launched Nei Native in 2021.
Nitya Ganapathy founded D2C startup Nei Native last year, offering homemade, handcrafted ghee made using a traditional family recipe. The family enterprise, which also offers filter coffee powder, and thirattipaal, a Tamil dessert, aims to launch more products this year.
Nitya and Jayalakshmi Ganapathy, residents of Mumbai, launched Nei Native, a venture that aims to bring back the traditional bilona method of ghee making.
“Nei Native aims to reinvent the long-forgotten aromas and flavours along with their core purity and goodness intact. We make arguably the finest A2 Cultured Cow Ghee in 250 ml, 500 ml and 1 litre SKUs,” says Nitya.