This woman entrepreneur is reviving the lost art of ghee-making with D2C startup Nei Native
Nitya Ganapathy founded D2C startup Nei Native last year, offering homemade, handcrafted ghee made using a traditional family recipe. The family enterprise, which also offers filter coffee powder, and thirattipaal, a Tamil dessert, aims to launch more products this year.
Woman Uses Mom’s Traditional Recipes to Launch Ghee Brand & Earn Rs 10 Lakh/Month
Nitya and Jayalakshmi Ganapathy, residents of Mumbai, launched Nei Native, a venture that aims to bring back the traditional bilona method of ghee making.
Nitya Ganapathy launched Nei Native with Rs 5 lakh after quitting her 23-year corporate career
“Nei Native aims to reinvent the long-forgotten aromas and flavours along with their core purity and goodness intact. We make arguably the finest A2 Cultured Cow Ghee in 250 ml, 500 ml and 1 litre SKUs,” says Nitya.
